Artists Christian Cerrito and Jennifer Fisher point out the little things people never think to notice in the Big Apple with their Red Arrow Project.
Theyve built 4-foot red arrows and turned them into kites or tied them to huge weather balloons and released them into the open air.
The arrows then, without interference, inadvertently point out random areas and objects in the area.
Fisher says the bright arrows serve as a pointed reminder for folks to stop and look at their surroundings.
Cerrito adds, Arrows, as a symbol, point out things and suggest a direction. They help people reconsider ordinary objects and explore new paths.
The arrows have been successful in leading people on the Manhattan Bridge to a park where they were being flown as part of a local festival.
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