But some may be missing out. According to a Bing.com shopping survey, 56 percent dont plan to shop online, despite the discounts offered.
Online savings come at a time when 70 percent of people say significant discounts of more than 30 percent this fall could give them incentive to buy more.
Starting August 10, Microsofts new consumer search tool Bing.com will offer customers cash back on select back-to-school items.
The deals will help consumers get more for their money, since 71 percent of Americans plan to focus on value over brand names.
With the economy as it is, Americans are cutting corners wherever they can.
Case in point: 85 percent say theyre somewhat likely to cut back on non school-related purchases in order to buy their kids clothes, shoes and supplies, and 41 percent are asking kids to cut back on eating out.
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