Marti Barletta is an expert on womens trends whos coined the phrase Functionista to describe women who take advantage of technological tools and time-saving strategies to balance their busy lives.
Women today are using BlackBerries, iPhones, and online grocery shopping to streamline their lives, but its not the price of the PDA thats important.
Barletta says, Being a functionista isnt about being rich or elite. Its an attitude.
Aside from the trusted tech tools, wonder women are also getting help in the health department, and theyre now able to get rid of a cramp in their monthly schedule.
Seasonique is a birth-control pill that gives women only four periods a year and frees women from the hassle of monthly trips to the pharmacy for sanitary products.
Barletta says, Being a functionista isnt just about technology, its about lifestyle management. Seasonique takes the curse out of every month.
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