Keith Allison, known as Dr. Crayola, is a chemist who works in the Crayola lab mixing and inventing new colors, working hours on end to get the waxy crayon texture and signature Crayola smell just right.
Today (Apr. 9), Crayola will celebrate the 50th birthday of their iconic 64 box with a big, bright bash at Toys R Us Times Square in New York City.
The party will feature the unveiling of the new 50th birthday box designed by kids, a giant replica cake of the 64 box, and eight new crayon colors chosen by kids, including a vibrant green crayon called Giving Tree, and a brown shade called Bear Hug.
Dr. Crayola will be in attendance and easy to spot, since hell be wearing a lab coat with Crayola products hanging out of it.
He says, Thats the only clean lab coat I have left! All the others have crayon all over them!
Dr. Crayola expects people to enjoy the colorful celebration and encourages crayon users to mix away with their new 64 box.
He says, There are so many crayon colors left to mix. The 64 box holds a wealth of possibilities.
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