Steve Ettlinger is the author of Twinkie, Deconstructed (PLUME), a book that investigates the surprising ingredients found in the common packaged, processed Twinkie.
To get to the creme-filled center of the truth, Ettlinger had to get up close and personal with the Twinkie, which meant keeping loads of the sweet snack in his home for a few years, much to his wifes dismay.
He explains, My wife got a little upset because there were Twinkies scattered all over our house. I kept them around to see what would happen when they got old. Turns out, even in their wrappers they lasted nine to 10 months before they turned stale.
Still, Ettlinger says the old Twinkies never spoiled, despite their artificial creme filling, which keeps the cakes moist and has no actual dairy in it.
Among other interesting food facts, Ettlinger discovered that many ingredients in Twinkies are actually made in petroleum plants, the iron compound in enriched flour is also used as a common weed killer, and Glucose the form of sugar that adds sweetness and bulk to the Twinkies crumb and filling also adds glossiness to shoe leather and prolongs concrete setting.
Twinkie, Deconstructed is now on shelves.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2008 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.