Friday, February 22, 2008

Pet Radio Barks Up Big Business

LOS ANGELES (Wireless Flash - FlashNews) – Success is raining cats and dogs on one pet-centered website. began three years ago as an online radio station for pet owners to keep their pooches and pussycats occupied.

But success has struck the site, and it now includes everything from backyard makeovers and “pet chef” webisodes to pet-friendly hotel and vehicle reviews.

CEO Adrian Martinez says “When we started, we thought it would be local, but we have fans all over the world. People send in pictures of their pets’ birthday parties, or of them watching the webisodes with their cats. As kooky as people are, everyone loves their pet, and you have to enjoy it.”

With the site’s growing success – including a possible reality TV show in the works – Martinez still looks fondly on the past.

He says, “I used to sneak my dogs into hotels, and now we have a team of dogs that do the hotel-testing.”

He adds, “I thought I had the most pampered pets in the world until I started this site.”

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