Tuesday, February 12, 2008

Women Check Their Tires More Than Their Cholesterol

EAST HANOVER, N.J. (Wireless Flash - FlashNews) – February is American Heart Month, but more women are busy checking their tires than their heart health.

According to a survey by Harris Interactive for Cheerios, although heart disease is a chief health concern for 38 percent of women, only 50 percent of women have actually had their cholesterol level checked in the past year.

Other cholesterol stats include...

  • 38 percent of women don’t know what is considered a healthy cholesterol level, while only 13 percent of women can identify the role cholesterol plays in the body.

  • While only 50 percent of women have checked their cholesterol in the past year, 78 percent of women have checked their computer for viruses, 56 percent have checked their tire pressure, and 53 percent have checked their batteries in their smoke detector.

    To help women get their heart health on, Cheerios and 8th Continent soymilk are helping provide free cholesterol screenings by donating money to WomenHeart, an advocacy organization serving women with heart disease.

    After buying a box of specially-marked Cheerios, you can visit cheerioshelpinghearts.com and enter a special code found on the inside flap of the cereal box. For every code entered, Cheerios will donate $1 to WomenHeart.

    (Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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