Friday, September 7, 2007

NBA Team Tracks Tickets With Technology

CHARLOTTE, N.C. (Wireless Flash - FlashNews) – To reel in their roaring crowd for another season, one NBA team is testing a technological and talkative tactic.

In an effort to lure back season-ticket holders who haven’t yet signed up for another year, Charlotte Bobcats bigwigs have sent out cell phones to help forgetful fans make the call and renew their seats for the season.

The pre-paid phones come with one-touch access to a Bobcats sales rep, as well as a personal message from baller Matt Carroll, an idea Bobcats executive vice president Greg Economou sees as a sales slam dunk.

Economou says, “Matt’s great on the court, and he’s an ambassador off the court. He’s the kind of guy who’s asking us for things to do. The phone is a really creative approach, and it’s broken the barrier with those fans who we were getting no response from.”

And while Bobcats players are active in the community, the promotional phone won’t get you a direct dial to dunkers like Emeka Okafor or Jason Richardson once the NBA season starts November 2.

Team president Fred Whitfield says, “Not unless you have their cell phone number!”

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