At least thats according to a recent poll by the National Retail Federation, which expects parents to break the piggy bank this year for back-to-school, with the average family spending a total of $563.49 on merchandise.
Although more than 95 percent of shoppers will spend their money on clothing and accesories for school this year, electronics and footwear will also burn a hole in parents wallets, with an average of $129.24 spent on tech toys and $108.42 on the latest kicks.
But dont fret, Mom and Dad, because many of your younguns plan on dropping their own cash on certain back- to-school purchases.
Turns out, pre-teens are expected to spend approximately $15.38 of their own money on items, while high rollin teens will spend an average of $31.19.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2007 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.