Simon Cowell may be singing his way to the bank from the shows success, but CEO and co-founder of ReZoom.com Jerry Cover used the sing-off show as inspiration for his sites charity contest, A Better World.
Instead of focusing their energies on picking pop tarts like Jordin Sparks, online visitors choose which charitable causes they believe deserve donations the most.
Cover says, For many charities, $100,000 in prize money is more than their entire annual budget.
And all sorts of charities have been stampeding for the loot because $100,000 is a price tag thats hard to forget.
Says Cover, Theres one elephant sanctuary thats gotten a lot of attention. Weve had votes coming in from Canada and 20 different states for them.
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