Friday, April 20, 2007

Berenstain Bears Author Can’t Bear Too Much TV

NEW HOPE, PA (Wireless Flash - FlashNews) – National TV Turnoff Week begins on Monday (Apr. 23) and one family that’ll be participating is the Berenstain Bears.

Author Mike Berenstain – son of Stan and Jan Berenstain – has just released a new lesson-filled book titled The Berenstain Bears And The Trouble With Commercials (Harper Festival), which he hopes raises awareness about kids and excessive TV watching.

Berenstain thinks kids are often misled by what they see on commercials and end up begging parents for useless toys or snacks they see advertised.

He says, “When I was little I wanted a typical 1950’s toy tank I saw on TV. On the commercial, it could knock down huge buildings but once I finally got the toy it wasn’t really that cool. It went over a stack of books and broke, that’s about it.”

To avoid commercial rip-offs like his, Berenstain hopes parents and kids turn off the TV for the week and “just play outside instead.”

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