Thats because its National Ice Cream Month, and the town is celebrating by giving away free sundaes on every Sunday in July.
Its not just a cool stunt to attract tourists. Many historians believe the sundae was invented and named there sometime circa 1891 or 1892.
According to Ithaca-based sundae historian Michael Turback, the first official sundae was made by local pastor John M. Scott and parishioner Chester Platt, who poured cherry syrup over ice cream and topped it with a candied cherry.
Since it was invented on a Sunday, the name was obvious, but the now-accepted spelling originated in Evanston, Illinois, where notoriously religious leaders changed it to avoid taking the Sabbath in vain.
But while Ithaca is the birthplace of the sundae, Los Angeles ice cream merchant Clarence Clifton Brown deserves the credit for adding the most popular ingredient hot fudge in 1905.
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