Friday, May 26, 2006

Blame Barry Manilow For Your Impulse Shopping

CHICAGO (Wireless Flash - FlashNews) – If you’re a sucker for impulse shopping, blame Barry Manilow.

Marketing expert Brian Vaszily claims Manilow’s music is a “Copaca Cash Cow” for retailers because, “He’s big and the music gets people feeling good. Even the downbeat stuff is peppy.”

As a result, the music entices people to buy, buy, buy.

Vaszily estimates that around 70 percent of purchases are unplanned and believes Manilow’s melodic music is especially effective because it’s “non-invasive,” which is key because, “you can’t think too much about a song while you’re shopping.”

Other musical acts are popular with retailers but Manilow is a step above because his tunes appeal to women between 30 and 50 – the prime demographic.

Still, times change and so do musical tastes, and Vaszily predicts that Manilow’s Muzak monarchy will eventually be replaced by Whitney Houston, Mariah Carey or even Green Day.

It’s not as far-fetched as it sounds. Just the other day, Vaszily says he just heard a Muzak version of the Guns & Roses’ song, “Paradise City.”

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