Friday, May 12, 2006

Winner Of Cocktail Consultant Search Mixes Cutting-Edge Cocktails

LAS VEGAS (Wireless Flash - FlashNews) – The winner of Smirnoff vodka’s contest search for “National Cocktail Consultant” mixes drinking and thinking.

Cameron Bogue is a veteran “mixologist” from San Diego who thinks the main reason Smirnoff’s judges picked him was not just his mastery of the classic cocktails, but his “cutting edge knowledge of new drinks and mixes.”

In Bogue’s words, “Cocktail scenes in England and Asia have been ahead of America’s lately, and I think my drinks using new fruit mixes will help us keep up.”

Bogue, however, refuses to engage in a media rivalry with Tanqueray’s dandy spokesman, Tony Sinclair, adding: “I think he and I both have our really strong points.”

Smirnoff will provide Bogue with a salary and budget equalling $100,000, in return for his reports on trendy new drinks and dining fads, plus availing himself to the media as a “resource relating to cocktails.”

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