The ad features a group of aliens who are combing Earths cow pastures looking for a magic white serum that enhances bone strength, promotes muscle recovery and takes the edge off PMS.
Pat McKay, who co-scripted the newest ad with partner Feh Tarty, says the assignment was to position milk as a new product, and who has fresher eyes than someone from another planet?
McKay admits doing market research with extraterrestrials is difficult at best, so the ad men decided to do the next best thing by showing it to the people who most likely know how aliens think: UFO researchers.
Fittingly, the ad premiered last week at a UFO convention in Laughlin, Nevada, and McKay is thrilled with the crowds reaction.
In his words, They were really happy with how the aliens were portrayed.
Still, McKay jokes that hes a little nervous the ad will increase his chances of being abducted and claims his writing partner Tarty is already getting threats.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2006 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.