Thursday, October 20, 2005

Gluten-Free Pizzas Rolling In Dough?

OXFORD, Miss. (Wireless Flash - FlashNews) – Independent pizzerias could soon be rolling in dough – if they’re willing to make gluten-free pizzas.

According to Tom Boyles, editor of PMQ, a pizza trade magazine, independent pizzerias in major metropolitan areas are trying to appeal to the 1 million or so Americans who are unable to eat products with gluten.

As he puts it, “It’s a huge growth market because, until now, pizza wasn’t something these people could eat.”

But don’t expect the major chains to try to increase their piece of the pie by offering gluten-free pizzas. Boyles thinks the market is still too small for them to hassle with it.

In addition, Boyles insists that gluten-free pizzas will never replace the kind made with the regular flour because “the bread doesn’t stick together as well, and it’s like fat. You take the flour away and you take away some of the flavor.”

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