Monday, August 22, 2005

Gatorade: Turning 40 And Still Chugging Away

NEW YORK (Wireless Flash - FlashNews) – The creators of Gatorade will be drinking in glory soon because October 1 marks the 40th anniversary of when the sports drink first splashed onto the scene.

According to a new book, First In Thirst (Amacom), Gatorade creator Dr. Robert Cade, a kidney disease specialist at the University of Florida, first gave the dehydration-defying drink to members of the freshman football team – the Gators – on October 1, 1965, in a game known officially as the “Toilet Bowl.”

The frosh went on to beat a team of larger, more experienced players who weren’t drinking the beverage – but the win may have been harder to swallow than a loss without the drink.

Players who drank the first batch compared the taste to toilet bowl cleaner. Cade remedied that problem in the next batch by squeezing 20 extra lemons.

Since then, Gatorade has become part of sports culture. Many teams celebrate a victory by dumping a cooler of it over the coach’s head ever since the New York Giants made it popular in 1985.

But it may not always be healthy. Football coach George Allen became sick after a 1990 Gatorade dump and died weeks later.

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