The race for the single spot, which is being offered by Roush Racing, begins Tuesday (Aug. 2) at the Martinsville Speedway in Virginia when the racers, who beat out 1,700 other applicants, put the pedal to the metal.
The three-week competition will also be made into a reality show that will begin airing on the Discovery Channel in the fall.
The 13-part series is being billed as a cross between Survivor, American Idol and The Apprentice, but unlike those shows, show spokesman Amy Hagovsky says either none or many racers will be eliminated after each episode.
The competition wont take place just on the race track though. Hagovsky says the winner will be picked not only by how well they do on racing challenges, but also on how they perform in media-schmoozing tasks.
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