Jovita Juarez the chair for the San Diego chapter of Cinco de Mayo con Orgullo Coalition says the alcohol industry is exploiting Mexican culture by turning May 5 into a drinking campaign.
In Mexican history, on May 5, 1862 2,000 Mexican soldiers and the townspeople of Puebla, successfully fought off 6,000 invading French soldiers. Americans commonly, but mistakenly, call it Mexican Independence Day.
Juarez says its mostly a regional holiday in Puebla, and not a drinking holiday in Mexico.
But she says the beer industry has taken over the date with slogans like Cinco for Cinco and Happy Corona de Mayo.
To combat the boozy image, the Coalition holds its Cinco de Mayo con Orgullo event, an alcohol and tobacco-free celebration where guests celebrate the true culture of the day.
The event is celebrated in 20 cities across California and also in Washington, D.C., New York, Kentucky, Texas and Illinois.
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