WAG magazine, which promises to showcase the art of living with a dog and looking damn good doing it, launches in June and features the newest fashions for pooches and their owners; tips on how to groom all kinds of breeds; and funny pet anecdotes.
WAG editor Josh Magness says other canine-catering mags are too health-conscious and he wants to show more of the humorous side of owning a pet.
Magness, who owns four dogs himself, says the magazine is trying to appeal to everyone but admits the GQ for dogs quarterly magazine will target gay couples and single women in their 30s.
He believes these groups will truly appreciate the more offbeat and fashionable aspects of the magazine.
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