Milk-Bones Make Your Dog Famous Search began yesterday (Mar. 14) and is looking for four dogs of varying weight to be featured on the companys dog biscuit box.
Contest spokesman David Contract expects more than 100,000 dog owners to submit pooch pictures of their lovable sidekick to milk-bone.com/famous and during a nationwide mobile tour.
He says they are looking for all kinds of dogs from young to old, hairy to hairless, small to big as long as theyre cute, photogenic and have personality.
Contract figures theyll get a lot of lab and golden retriever entries, but says that ...every dog has an equal chance. We dont prefer one type of dog over another.
The contest runs until Aug. 1 and the winners will be chosen American Idol style when the canines pictures are posted on the companys website in September.
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