According to a study by Eisner Communications, only seven percent of Americans plan to watch Sundays Super Bowl just for the commercials. Thats two percent less than last year and the lowest number in years.
However, Eisner executive David Blum figures that couch potatoes are lowering their expectations thanks to all the publicity promising this years halftime show wont be as controversial as Janet Jacksons infamous wardrobe malfunction last year.
About 17 percent of Americans say they wont watch the Super Bowl because of the Jackson incident but that is offset by the 15 percent who say they are more likely to watch because of what happened last year.
Still, the halftime show will probably have only half the audience it usually does. Thirteen percent of Americans say they will watch some counter-programming during Paul McCartneys performance; 25 percent will turn off the TV entirely and 14 percent will only watch a minute or two.
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