Wednesday, February 2, 2005

Interest In Super Bowl Ads Lowest In Years

BALTIMORE (Wireless Flash - FlashNews) – Interest in Super Bowl ads isn’t as super as it once was.

According to a study by Eisner Communications, only seven percent of Americans plan to watch Sunday’s Super Bowl just for the commercials. That’s two percent less than last year and the lowest number in years.

However, Eisner executive David Blum figures that couch potatoes are lowering their expectations thanks to all the publicity promising this year’s halftime show won’t be as controversial as Janet Jackson’s infamous “wardrobe malfunction” last year.

About 17 percent of Americans say they won’t watch the Super Bowl because of the Jackson incident but that is offset by the 15 percent who say they are more likely to watch because of what happened last year.

Still, the halftime show will probably have only half the audience it usually does. Thirteen percent of Americans say they will watch some counter-programming during Paul McCartney’s performance; 25 percent will turn off the TV entirely and 14 percent will only watch a minute or two.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2005 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.