Which Brew Will Win The Super Bowl (Feb. 7)?
Tuesday, January 26, 2010 17:22 GMTCHICAGO (Wireless Flash - FlashNews) The fight for the Lombardi Trophy isnt the only competition brewing on Super Bowl Sunday (Feb. 7).
Mintel has been researching peoples beer-drinking habits to determine which brews will come out victorious on game day.
Right now, it looks like domestic beers have the edge.
A whopping 44 percent of beer drinkers say they prefer an ice- cold domestic brew over imported brands, while another 13 percent opt for domestic microbrews or craft beers.
Only 24 percent prefer drinking imported brewskis.
Just like loyalty to an NFL team, beer drinkers are loyal to their brands, with 53 percent always sticking to their favorite domestics.
Health and diet trends appear to be influencing some drinkers, as 24 percent of domestic beer lovers drink light beer all the time.
Finally, men continue to dominate the world of brew: 60 percent drink it compared to only 36 percent of women.