According to a new Retail Advertising and Marketing Association (RAMA) survey, 60.3 percent of moms with kids at home are likely to use Facebook.
Theyre using the social networking website nearly 10 percent more than the average adult.
Moreover, 42.4 percent of moms use MySpace, 16.5 hop on Twitter, and 15.3 percent maintain their own blogs.
Moms are likely to surf the Internet for coupons and deals on household items, so marketers are advised to align themselves with the popular networking sites.
Additionally, moms still like to gossip about retailers and their personal purchases.
About 93.6 percent of mothers regularly seek advice of others before buying a service or product and a staggering 97.2 percent give advice to others about things theyve purchased.
Many are using their Facebook status to rant or rave about these items or services.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2009 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.