Tuesday, August 4, 2009

Mint Market Cools Down

LONDON (Wireless Flash - FlashNews) – The mint market is suffering and Granny’s candy jar could soon be empty.

The mint has always been a sweet staple among Brits, but as of late, things are looking sticky for the confection.

According to research by Mintel, the mint sector has declined in sales by as much as 8 percent in the last five years, or roughly $24 million.

There’s no end in sight and sales will continue to stumble by 11 percent in years to come.

The mint business is struggling due to little product development and a dwindling consumer base who turns to things like chewing gum instead.

But while British favorites like chewy, mild, and boiled mints are down, strong mints – used for their oral hygiene properties – are giving the market a breath of fresh air.

They’ve seen a market growth of 16 percent since 71 percent of Brits eat them to freshen their breath and 30 percent to clean their teeth in the absence of a toothbrush.

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