Tuesday, June 16, 2009

Internet Browsing Feeds The Needy

REDMOND, Wash. (Wireless Flash - FlashNews) – Browsing the Internet could translate into a hot meal for a hungry kid.

Microsoft Corp. and Feeding America have joined forces to fight hunger in the U.S. through the “Browse For The Better” campaign.

For every completed download of Microsoft’s Internet Explorer 8 now through August 8, the company will donate the equivalent of eight meals to Feeding America’s food banks.

The campaign is aimed at feeding needy kids who will be on summer vacation and lose access to school lunch programs – a cause fit for Superman.

TV’s Superman, Dean Cain, appears in a series of viral videos for the campaign directed by funnyman Bobcat Goldthwait where he comically addresses browsing addiction and touts Internet Explorer 8.

The cause has also been garnering attention through food can sculptures constructed in the likeness of the Empire State Building and Golden Gate Bridge in New York City and San Francisco.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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