Thats because many have taken a cue from Molly Ringwalds 80s character in Pretty In Pink and are making their own pretty prom dresses for their special night.
According to Evadene Adams, a spokesperson for San Diego craft supply store Jo-Ann Fabric, many young girls are coming in and buying fancy fabrics like organza and chiffon to create their own dress instead of paying hundreds of dollars for an off-the-rack gown.
She says, Our business has picked up. Were doing a couple thousand over what we did this time last year. Girls are making their clothes more than they used to, especially for their proms.
Jo-Ann Fabric is so into the idea of girls getting crafty for their formals that theyre holding a contest for girls making their own prom dresses.
The top three designs will win a cash prize and tools to help them continue designing, like sewing machines and dress forms.
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