According to Josephine Nicholas of startup tech company Published Daily, entrepreneurs have a major opportunity to succeed during this recession.
Due to massive screw-ups on behalf of corporations, Americans no longer trust big companies and are more open to supporting what made America great in the first place: Small, local entrepreneurs.
Nicholas says people love watching underdogs achieve their American dream, so honest entrepreneurs can really find a niche right now with hopeful consumers.
She notes that recessions give birth to recession babies, and successful companies like Burger King, Hyatt, FedEx, Microsoft, and CNN were all started by rising entrepreneurs during some of the toughest economic years in America.
She believes that when times are tough, people are more fired up than ever to achieve their entrepreneurial dreams.
As a result, consumers are treated to more creative products.
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