Thursday, June 19, 2008

Arby’s Searches For Loyal Fan To Save The World

ATLANTA (Wireless Flash - FlashNews) – Arby’s restaurants needs help saving people from greasy, fatty fast food.

The Arby’s Rescue Brigade, a group of loyal and dedicated fans of the food joint, is adding another member to their already 500,000 strong team by holding a sweepstakes now through June 30.

The winner will receive free Arby’s food for a year and get the chance to appear in an Arby’s commercial, but the brigade have high standards for membership.

Cheryl Barre, CMO of Arby’s Restaurant Group says, “It takes someone with a passion for all things Arby’s. They have to be almost evangelical in their passion because they have to pledge to save the world from ordinary fast food.”

Members of the roast beef brigade drive around the country in the Rescue Mobile, approaching people looking bored with their lunch or eating a greasy burger, and offer them an Arby’s alternative.

Barre says, “They’re a fun group. They’re not going to arrest anyone, but they are very vocal.”

To enter, go to

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