The Arbys Rescue Brigade, a group of loyal and dedicated fans of the food joint, is adding another member to their already 500,000 strong team by holding a sweepstakes now through June 30.
The winner will receive free Arbys food for a year and get the chance to appear in an Arbys commercial, but the brigade have high standards for membership.
Cheryl Barre, CMO of Arbys Restaurant Group says, It takes someone with a passion for all things Arbys. They have to be almost evangelical in their passion because they have to pledge to save the world from ordinary fast food.
Members of the roast beef brigade drive around the country in the Rescue Mobile, approaching people looking bored with their lunch or eating a greasy burger, and offer them an Arbys alternative.
Barre says, Theyre a fun group. Theyre not going to arrest anyone, but they are very vocal.
To enter, go to www.arbysrescuebrigade.com.
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