Tuesday, July 10, 2007

Soda And Jeans A Perfect Fit

NEEDHAM, Mass. (Wireless Flash - FlashNews) – One hip clothing company is giving their young customers a chance to hit the bottle – of soda, that is.

Buckle, a retail chain that targets teenagers, is pairing up with Jones Soda and offering customers a free soda for trying on three pairs of jeans at any one of their 362 stores across the country, starting this Thursday (July 12) through August 15th.

According to Buckle spokesperson Ginny Caggiano, mixing fizz and fashion was a match made in denim heaven.

Caggiano says, “We tied in their brand and ours in an integrated, unique way. Jones promotes self-expression and they’re very irreverent, innovative, and fun. The younger demographic want something that’s individual and appealing, and Jones can relate to that.”

But buckle up, there’s more than just a free soda.

Buckle and Jones are also hooking up online, offering the chance to get your own picture on a bottle of Jones soda. The grand prize will zip one sugary shopper over to Seattle to tour the Jones Soda factory and go on a $1,000 shopping spree.

For more delicious denim details, check out buckle.com

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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