Thursday, June 21, 2007

A Rat In The Kitchen Makes Kids Happy

LOS ANGELES (Wireless Flash - FlashNews) – Normally, a rat in a kitchen could really freak a kid out, but toymakers at Mattel are trying to change all that.

In conjunction with the upcoming Disney and Pixar chef- inspired film, Ratatouille, Mattel has created a talking, plush toy of the film’s star, a little rat named Chef Remy.

While the toymakers tried their best to capture the essence of the lovable character through the plush’s animated gestures and voice, Vice President of Action Play for Mattel Doug Wadleigh says at first, they were a bit concerned about how the rat concept would fare among kids.

Says Wadleigh: “When we heard the premise of the film and the toy idea we were a little taken back by the thought of a talking rat in a kitchen. But after we made the toy, we knew kids were going to fall in love with it.”

Wadleigh says toymakers got to work on Chef Remy as soon as they realized that a friendly, chef rat is no stranger than other popular Disney characters like the toys that come to life in Toy Story, the bed monsters in Monsters Inc., or the talking sea life in Finding Nemo.

Little Chef Remy will hit stores this summer, and Ratatouille opens in theaters June 29th.

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