His name is Joey Skaggs and over the last 40 years, hes been the guy behind infamous media pranks such as the cathouse for dogs, and an amusement park devoted to death.
Now Skaggs is setting up pranks.com, a website devoted to serious discussion about pranks, cultural jamming and hoaxes.
Its no joke. Skaggs believes a good prank is a tool for social change and consciousness and points to his campaign to rename the Gypsy Moth as proof.
Fittingly, pranks.com officially goes online on April Fools Day (April 1) and Skaggs is looking for contributors who want to add to the body of prank knowledge.
But while he is striving to take the prank high road, Skaggs says there will also be a page for pranks kids can play on each other because, he admits, You have to start somewhere.
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