Tim Rideout is the director of RAW! The Full What Is INDIE Interview and he believes that while musicians shouldnt sell themselves out just to become commercial, he also thinks they shouldnt make unlistenable music just to keep their indie cred.
As he puts it, Basing your music to go against the establishment is just as bad as only playing whats popular.
Rideout says musicians who are sucked into the indie rock credo of if its making money, it cant be indie, it cant be cool are hurting their own musical growth.
Hes even suggesting cooler-than-thou indie rockers should get over themselves and says listening to so- called sellouts like Justin Timberlake or Britney Spears is the first step.
In his words, Cant we take part of a mega-selling pop stars business success, analyze it and apply it to our own microcosm?
Rideouts shout out at the indie movement can be seen at www.timrideout.com/video/raw.htm
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