For years, however, its been doing killer business for the 1947project, a crime-centered tour company in Los Angeles.
Tour organizer Kim Cooper has long featured the infamous 1947 Black Dahlia murder on her tours, but is launching one exclusively devoted to it soon.
Cooper says she believes the case still turns heads because its a classic story of pretty girl, tragic story even though most people attracted to it probably know nothing, really, about [victim Elizabeth Short]
Now Cooper and co-organizer Nathan Marsak plan to debunk some of the myths on their four-hour tour throughout Los Angeles, hitting important places in Shorts life and the homes of various suspect.
Cooper says although the tour is based on a very serious event, she plans to keep the mood light because, as she puts it, Sometimes you just have to laugh at some of these theories.
The tour starts September 16, one day after The Black Dahlia film opens in theaters.
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