Wednesday, November 9, 2005

Turkey Talk-Line Rules The Roost For 25 Years

CHICAGO (Wireless Flash - FlashNews) – For the past 25 years, home economists have been talking turkey through Butterball’s Turkey Talk-Line.

The hotline’s staff has fielded calls about Thanksgiving meals for a quarter century, and Mary Clingman, the hotline’s director, has been with the line for 21 of those years.

But things have changed.

Back when the hotline first started, Clingman says 1-800 numbers were relatively new, and organizers didn’t know if it would catch on with callers.

Obviously it did because the hotline receives 100,000 calls every holiday season, compared to 11,000 in the first year.

These days they don’t get many calls about how to cook a turkey in a microwave like they did in the ’80s, but Clingman says they get more calls from people on their cell phone asking advice while they’re shopping in the supermarket.

Another sign of the times: Clingman says they’ve already had a handful of concerned cooks worrying whether avian flu will spoil their dinner.

Not to worry. She says it won’t.

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