The Bubblegum Achievement Awards or Gummies are taking place and honorees like Grass Roots founder Steve Barri; Archies lead singer Ron Dante; and Ohio Express front man Joey Levine will each receive a trophy of a winged woman holding a shellacked bubble gum ball.
Although Dante, Barri and Levine are honored, Barri admits being called bubblegum is a little hard to swallow because much of his music was written before the term was coined.
Meanwhile, Levine says the honor is nice and flattering but admits that when the late 60s bubblegum era ended, he was happy to transfer his talents to jingle-writing because it gave him a chance to write all types of music.
But Sugar Sugar singer Ron Dante believes the honor is long overdue recognition for a genre that, for a while, took its lumps.
In his words, Those records had the best musicians and great songwriters, but we were compared to the Rolling Stones and Cream and those comparisons got us in trouble.
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