Thats the method used by operatic tenors Victor Trent Cook, Rodrick Dixon and Thomas Young for their new PBS pledge special, Cook, Dixon And Young In Concert.
Dixon says he and his fellow tenor teammates decided the best way to promote classical singing was to take advantage of the fact that PBS stations tend to run their pledge specials over and over again.
So the concert features the trio singing arias and also jazz, blues, and even hip-hop songs.
He says the idea is that fans of those types of music who are channel surfing will hear their favorite music and stop to watch and then end up enjoying the other tunes, including the operatic numbers.
So far, the channel surfing method seems to be attracting new fans. Cook, Dixon And Young are touring to promote the TV show and Dixon is already seeing teens showing up at shows who appreciate the arias as much as their favorite rap songs.
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