Callner who has worked on projects with Whoopi Goldberg and Britney Spears has helped create a new back-pack sized emergency preparedness kit called Ready Freddy.
After recognizing the volatile political climates and the changing weather patterns in the world two years ago, he and a few friends set out to make the most complete emergency preparedness kit.
The kit contains 100 different first aid items including a hand-cranked cell phone charger with 15 different adapters; a no- batteries-required flashlight; and emergency gas shut-off tools.
The $150 kit also contains a deck of playing cards, which Callner says came out of his own experience when he was stuck with a deck of cards during a hurricane in Puerto Vallarta, Mexico, which he says made the 12 hours fly by.
Although Ready Freddy has just become available, Callner is thinking of taking customers recommendations and adding food and water for pets when he comes out with an updated version in the future.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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