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`In The Butt' Becomes Global Catchphrase

Every ad becomes funnier if you tag `in the butt' to the end of it.

Every ad becomes funnier if you tag `in the butt' to the end of it.

Wednesday, April 14, 2010 17:03 GMT

NEW YORK (Wireless Flash - FlashNews) – There’s no buts about it – “in the butt” is the latest global catchphrase.

The punchline has really taken off since Evan Pohl and Sarah Claspell began slapping “in the butt” stickers on the ends of ads all over New York City and posting their “tags” on inthebutt.tumblr.com.

Now, the whole world is getting behind their prank, with “in the butt” stickers popping up as far as Germany and Canada.

Pohl says the whole thing began as a social experiment because everyone loves a good butt joke.

However, the popular slogan began quickly producing pretty hilarious altered ads.

Some of the duo’s best work includes an ad that reads “You’re the next contestant on The Price Is In The Butt,” and a sign that says, “Do not chain bicycles to railing or in the butt.”

Pohl hopes to continue the booty trend by one day publishing a book of the most creative tags.

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