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`American Idol' Rated B For Boring

Americans bored with Idol this season

Americans bored with Idol this season

Thursday, March 11, 2010 17:19 GMT

LONDON (Wireless Flash - FlashNews) – Americans would rather clip coupons than watch American Idol.

Or so it seems, according to a study by the popular coupon code website

The study found a major increase in the amount of online purchases and discount searches made during the telecast of the iconic singing show, and founder Mark Pearson set off to investigate why.

He surveyed more than 7,000 Americans and found that 73 percent have lost that lovin’ feeling for Idol, saying it’s become “predictable” and “too commercial.”

Many viewers admitted to jumping ship and switching to other shows, despite the addition of Ellen DeGeneres to the judges’ panel.

Pearson says, “American Idol has become this huge monster of a commercial hit, and as the saying goes, what goes up must, at some stage, come down.”

The fact that this is Simon Cowell’s final season on Idol may be another reason for the decline in viewership.