Thursday, November 5, 2009


PEZ Is Pissed

OXFORD, Conn. (Wireless Flash - FlashNews) – A business owner in Oxford, Connecticut, is seeing the bitter side of PEZ.

Emil Vicale runs herobuilders.com, a company that makes pop culture and political action figures.

Until recently, he also made custom candy dispensers of people’s heads on PEZ bases, selling them for $300 a pop.

PEZ sued the tiny company for trademark infringement, but their sour grapes won’t stop Vicale.

He’s decided to create an all-new line of customizable candy dispensers – minus the PEZ bases – which will debut next year.

Vicale says his modern dispensers will be “bigger, better, and more fabulous” than the cheap, old-school PEZ made in China.

They’ll also have tastier candy inside – no chalky sweets – better mechanics, and will be manufactured in America, not by “Communists.”

He figures his candy holder will actually appeal to people of “this century” who enjoy buying innovative, quirky products.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2009 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.