Stockholm Pride, organizer of the gay pride parade in Stockholm, Sweden, is putting peoples sexuality to the test with their How Hetero? online quiz.
By inputting their Twitter username and gender, How Hetero? measures the percentage of how straight a person is based on perceptions associated with specific words.
For example, blogger Perez Hiltons Twitter name is two percent hetero because it has bitchy qualities to it.
Spokesperson Jessica Sandberg explains that part of heterosexuality is defined by how people connect specific words to perceptions of how a real man or woman should behave.
With the test, the organization sets out to show how these implied perceptions of sexuality effect people and the way others see them.
Sandberg says the way humans judge can be based on the words someone uses and wants to make this a topic of conversation.
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