Tod Swormstedt is the founder of the American Sign Museum in Cincinnati, which houses more than 500 signs from as far back as the 1890s, including a rare six-foot cast-iron boot sign.
Swormstedt is totally turned off by the bad rap signs get for being cheesy.
He says, I think retro 50s signs are really tacky, but theyre really cool. Tacky IS cool.
Swormstedt says it isnt just frat boys who trick out their cribs with beer signs, but serious collectors who build their whole house around them.
He also says many dudes are attached to their dorm room decor because its a personal statement that tells people what their favorite brand of beer is, or because the sign has a meaningful story tied to it.
He explains, Maybe they stole the sign out of a bar through the bathroom window, so its part of a memory.
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