Corporate America is constantly scouring the world of Internet stars to find the next product pitchman, and todays It boy is online phenomenon Fred, a hyper drama queen who has his own popular show on youtube.com/fred.
His silly videos have garnered millions of hits on YouTube, and while parents may not get him, tweens and the suits over at Zipit Wireless do.
Following the trend of celeb marketing, the tech company is partnering with Fred to launch a new ad campaign for the Zipit Wireless Instant Messenger 2 (Z2), a device for text-crazed teens that allows them to send wireless messages in seconds.
Although Freds online popularity may not crossover to the mainstream just yet, theyre hoping he does for Z2 what Miley Cyrus has done for Disney.
Fred can be seen using his Z2 on FredOnZipit.com, and in a series of TV commercials airing nationally.
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