After getting fed up of always losing one of his really cool socks in the dryer or to a tear, theatre writer Edwin Heaven has created Throx a set of socks that comes with not two, but three matching socks.
Heaven says his reasoning came after he realized that if cars have a spare tire, why not have a spare cure for the missing sock?
And it seems like the world is listening to his theory that three is the magic number.
Heaven says his favorite clients are Jack White and Meg White from The White Stripes, who use his striped socks on a regular basis during their concerts and videos.
And Throx have been rockin the sock world so much that Heaven is considering starting a glove line soon called Throves.
He says, I have to come up with some really cool designs, just so you wont want to lose them!
For more info, check out throx.com.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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