Tuesday, July 24, 2007

Frozen Party Popsicles Heat Up Summer

LOS ANGELES (Wireless Flash - FlashNews) – One entrepreneur isn’t afraid of people giving his product a good lickin’.

“Frozen Cocktail on a Stick” are 100-milliliter Strawberry Daiquiri and Margarita popsicles currently consumed in 14 Las Vegas hotels, and resorts throughout Southern California.

CEO and creator Jody Helfend is so passionate about his savory suckers that he’s getting behind the wheel and driving home the point himself.

Helfend says, “I’m involved in everything. I literally traded in my Mercedes for the delivery truck. I’m rolling up my sleeves on this one!”

While Helfend says his party pops “Bring out the kid in everybody,” the popsicle prez is only allowing licensed bartenders to sell them, making sure the treats don’t get into the wrong hands.

Helfend, a proud pop of three young kids, says, “I’m walking away from a major chunk of business by not selling to retail or convenience stores, but I’m adamant about them never getting into the hands of a kid.”

For more info, check out malibuice.com.

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