Valdemar Cantu is the brand manager for Tequila Herradura, and he says that even though the United States is the biggest consumer of tequila, they arent getting the fullest possible enjoyment from it.
Thats because they chug it down instead of savoring it, and then chase it with lime and salt.
He laments: If you stick a lime in tequila, youre destroying the complexity and aroma of it.
But not all tequila is the same.
Silver, which is aged for 40 days, is the best for margaritas, while Reprosado, is aged between two and 11 months and has hints of cinnamon and vanilla.
Finally, Anejo is aged between one and two years, and has a syrupy texture like brandy but with more spice.
But while Cantu admits that rituals like lime and salt might be acceptable if youre drinking for another purpose than taste, he insists, if you want to TASTE tequila, drink it straight.
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