The fruit, whose origins lie in the Mediterranean, is going to see an increase in popularity in both gum and candy sales this year says National Confectioners Association spokesperson Susan Fussell.
She says this is mainly due to the fruits hip factor and its trendy appeal at nightclubs where bartenders are serving up pomegranate martinis and other drinks that pack a pomegranate punch.
Fussell also predicts pineapple and strawberry flavors will make a candy comeback and fusion sweets combining sweet and sour flavors will debut within the next 12 months.
Although the candy industry hit a sour note thanks to those child obesity awareness campaigns, Fussell says the companies hope the new treats renew peoples interest in sugary delights.
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