Graham Edmonds, author of The Business Of Bullshit (Plume), says the business world is built on bulls■■t phrases like Giving 110 percent, being proactive or Im aligned with you.
Edmonds says, in some ways, bulls■■t is necessary because the language provides a way to be non-confrontational even though its often used by people who are trying to sound smarter than they really are.
However, Edmonds warns that bulls■■t can only take a person so far up the corporate ladder and points to reality shows like The Apprentice and Martha Stewart: The Apprentice as proof.
In his words, Ive been impressed at how both Stewart and Donald Trump weed out the weak contestants based on how much bulls■■t they spew. Particularly the moment where Stewart told a candidate, All you do is talk but you dont do anything.
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