Friday, May 26, 2006

Big League Chew Looking For Pouch Faced Little Leaguer

PORT ST. LUCY, Fla. (Wireless Flash - FlashNews) – If you grew up with Big League Chew bubblegum, you probably remember the days when major leaguers abused more chewing tobacco than steroids.

Now, the makers of Big League Chew – the gum that’s shredded and comes in a pouch just like mouth tobacky – are trying to reconnect to that age by sponsoring a search for a Little Leaguer to caricature on today’s packaging of the chewy pink product.

Big League founder Rob Nelson says that while it’s not necessary for the winning Little Leaguer to look great with a huge wad of gum bulging out one little cheek, he or she does have to write an essay on teamwork – and have parents’ permission.

While some have attacked Big League Chew as a roundabout way of promoting chewing tobacco, Nelson is dismissive.

In his words, “Kids who grew up chewing Big League just wanted to look like Cal Ripken, Jr. – who says baseball and bubblegum have always gone together.”

Nelson adds: “And you don’t get any more upstanding than Cal Ripken, Jr.”

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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