Now, the makers of Big League Chew the gum thats shredded and comes in a pouch just like mouth tobacky are trying to reconnect to that age by sponsoring a search for a Little Leaguer to caricature on todays packaging of the chewy pink product.
Big League founder Rob Nelson says that while its not necessary for the winning Little Leaguer to look great with a huge wad of gum bulging out one little cheek, he or she does have to write an essay on teamwork and have parents permission.
While some have attacked Big League Chew as a roundabout way of promoting chewing tobacco, Nelson is dismissive.
In his words, Kids who grew up chewing Big League just wanted to look like Cal Ripken, Jr. who says baseball and bubblegum have always gone together.
Nelson adds: And you dont get any more upstanding than Cal Ripken, Jr.
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